What’s the deal here?  Simple, when we fill our orders, we cut to order on the day we ship; nothing is precut. Our policy is that after taste and tenderness comes uniformity; if six steaks are ordered, they will be cut from the same piece so that at the table, all will look the same (bet you can’t say that about your guests). This is true for whatever the number; we will even go to pains to select matching pieces if the order cannot be filled from one loin or rib. So as a result, we end up on the Island of Misfit Steaks, known in these parts as Helluva Deal Atoll. Just like in the movie, there is nothing wrong with them other than they don’t match the others; some will be from the loin end, others from the rib end; some 12 ounces, some 14 to 16 ounces. All in all, a motley crew that we guarantee will melt in your mouth; just don’t look at them first.

Actually I’m getting carried away, they are just fine and the degree of difference is really not that great; they’re perfect for family and friends….only lacking a “formal uniformity”. For those of you who are kind enough to stop by and visit us when on wine county trips, these are what you see mostly in the counter at the brick and mortar (actually stucco over plastic) store.  Compared to what we ship, the store is kind of like our outlet; and to keep that outlet outleting, we adjust the prices accordingly.

So to answer the original question, the deal is just that, the same quality steaks aged between 30 and 50 days; sourced from both the Midwest and California; simply put, priced aggressively because they’re not carbon copies.

At the end of each shipping day, we take these little darlings, individually package them and tuck them away in the freezer awaiting a good home. Why freeze them you ask? Even if you didn’t ask, I’m going to tell you; when we ship, they’re at the peak of perfection and trying to keep them fresh for a day or two will add nothing to them. Freezing on the other hand will not hurt them but rather stop them in time when they are perfect. It allows us the ability to manage inventory and be able to ship multiple units on the spur of the moment.

Switching gears somewhat, from time to time we run into a great deal (like we had with the Wagyu Rib Caps and New Yorks a little while back) at a great price. Whenever we can find one of these, we’ll pass the price savings on and HELLUVA DEAL is where we’ll post these situations when they occur.

All in all, this will be a great place to look at from time to time; just have the courtesy not to point and laugh, these guys have feelings too.